What’s In A Media Kit? Top Tips To Show Off Your Brand

A media kit, otherwise known as a press kit, will show off your products, services, or brand to media outlets, partners, and sponsors. They are an invaluable tool for promoting your brand or business to a wider audience. A good media kit should:

• Be clear on what the business offers
• Show a range of options, offerings and pricing
• Know and communicate the value that the business provides
• Look good and attract the attention of anyone viewing it
• Provide a clear and easy next step

Typically, media kits includes information about yourself, your business, or any accomplishments, as well as promotional materials such as images, videos, and logos. But how do you develop a media kit to effectively showcase your brand?

Step One: Determine Your Key Messages

Before you start creating your media kit, it’s important to determine your key messages.

• What do you want to communicate to the media outlets, partners, and sponsors?
• What are the key benefits of your brand or business?
• What sets you apart from your competitors?

Once you’ve determined your key messages, you can begin to craft your media kit around these messages.

Step Two: Create A Professional-Looking Design

Your media kit should look professional and be visually appealing to make a great first impression. This means using high-quality images, selecting fonts that are easy to read, and creating a layout that is both easy to navigate and visually engaging.

Keep your media kit in line with your brand kit to ensure that your media kit ties in with the overall look and feel of your business’ other materials and platforms, such as your logos, website, or social media posts.

Free online tools like Canva or Adobe Spark can help you with developing the look of your media kit with minimal cost. If you have the budget for it, a graphic designer can help you create a custom design.

Step Three: Develop An Introduction

The first page of your media kit should include an introduction that provides a brief overview of your brand or business. This can include your mission statement, a brief history of your business, and any other relevant information that provides context to the rest of the kit.

This introduction may well be the first exposure a media contact or a potential partner or sponsor has with your business. Be sure to keep it clear, concise, and most of all, true to your brand! Let your business’ personality shine through.

Step Four: Provide Details About Your Products Or Services

Next, you’ll want to provide details about your products or services. This can include product descriptions, pricing, and any special features or benefits. You may also want to include customer testimonials or case studies that showcase the benefits of your products or services.

Step Five: Highlight Your Accomplishments

In addition to information about your products or services, you should also highlight your accomplishments. Including this information can help build credibility and establish your brand as a leader in your industry. This can include any awards or recognitions your business has received, media coverage, or other notable achievements.

Step Six: Provide Bios And Headshots

Include bios and headshots of the key people behind your brand or business. This can include the CEO, founders, or other key employees. The bios should highlight their experience and expertise in the industry and how they contribute to the success of the business.

Step Seven: Include Contact Information

Make it easy for media outlets, partners, and sponsors to contact you by including contact information in your media kit, such as an email address, phone number, and social media handles.

Step Eight: Provide Downloadable Images And Videos

Finally, you should include downloadable images and videos that can be used by media outlets and partners. This can include product images, logos, or videos. Providing high-quality, downloadable materials makes it easy for others to share and promote your brand.

Creating a media kit may seem like a daunting task, but with these tips, you’ll be well on your way to creating a professional and effective media kit that showcases your brand or business to a wider audience. Remember to keep your key messages in mind and to focus on providing relevant and engaging information that highlights the unique benefits of your brand.

Still feeling lost? Contact us and let us help you develop your media kit.